We noticed the app was filed in the “utility” category in the App Store, so I asked Carpenter about the strategy to create a utility instead of another news app: “The Alarm Clock app is ideal for the growing numbers who turn to the small screens of an iPhone or an iPod touch first thing in the morning for news and information,” explains Carla Carpenter, SVP of Digital Media for the ABC Owned Television Stations Group. The app offers a very clean, simple weather forecast (powered by Accuweather) as well as a few short news updates. Or if you prefer, a bout of breaking news music to turbocharge your morning. “Rise and shine you wonderful person you.” In the Houston market app we tested, you could also hear wake-up messages from anchors Tom Koch, Casey Curry and Don Nelson. “Wake up! Wake up! Wake up!” says KTRK-TV anchor Sharron Melton after a burst of news music. The ABC-owned stations are launching a new iPhone app - one branded for each station - that blends the utility of an alarm clock with news, weather and custom wake-up alarms.
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January 2023
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